David is a proven executive leader in the field of design and branding, with
a track record of generating breakthrough thinking and tangible business results. During his nearly 20 years at IBM, David led some of the most strategic design initiatives within the company. His work was pivotal in creating the design identity for the worldwide IBM product portfolio and elevating the overall brand value. David joined Lenovo in 2005.
As the Vice President of Lenovo corporate identity and design, David leads an international team of strategists, human factors engineers, graphic, and industrial designers shaping the brand and user experience impressions of the company. His experiences include the design of brand identity systems and computer offerings ranging from high performance modular servers to the iconic ThinkPad notebook computer.
David has often been recognized for design excellence by the German Industrie Forum Design Hanover, including their coveted Top 10 and Best of Category awards. His work has received twelve IDEA awards from the Industrial Designers Society of America, as well as their Design of the Decade honor for ThinkPad. Products designed by David have also received the Red Dot Best of the Best Award for Highest Design Quality, the Chicago Anthenaeum Good Design Award, and numerous Japanese G-Marks for design excellence including their prestigious Good Design Long Life award for ThinkPad. His work is included in the permanent design collections of museums in both Europe and the United States. He is a Lenovo Master Inventor who has more than 50 issued patents focused on design innovation.
David consults on matters pertaining to design, and frequently speaks or lectures on the value of design and branding in a corporation.